Did you know you can use words to attract business?

The dreaded elevator pitch.

We trip over it, spit while doing it and some of us just plain throw up at the thought of nailing an elevator pitch.

Why even have one?

Well, my friends, the difference between a well-crafted introduction to a prospect and a flat, me-too one-liner is a missed opportunity for a new client.

These two tips can help you nail your next introduction.

1. Get really specific about who you help.
2. Figure out what is the most expensive problem you can solve for them. 

On today's show, you'll meet my next guest to learn how. Chala Dincoy, the "repositioning expert" is going to dish out BIG advice that’s to the point and if you follow her framework, it can help to accelerate your growth.

Chala Dincoy is the CEO and Founder of The Repositioning Expert, a division of Coachtactics, and a Marketing Strategist who helps professional service companies change their messaging to attract more decision-makers. In her former life, Chala was an award-winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex, and BIC Inc for 20 years.

Now she’s a marketing consultant, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, and How To Win Friends the Way Apple Wins Customers. In addition, Chala is a regularly featured expert on major television networks such as ABC, NBC, CBS, Fox, as well as a popular speaker at international conferences.