5 Goals To Increase Your Visibility And Impact On LinkedIn For 2022

LinkedIn is an essential platform for businesses to have a presence on because of the vast number of decision makers you can meet, and its opportunities for increasing visibility and impact. As 2021 draws to a close, it's time to set goals for LinkedIn in 2022. By setting goals for LinkedIn, B2B business owners and sales professionals can make sure they are taking advantage of all that the platform has to offer.

1. WHY SHOULD YOU SET GOALS ON LINKEDIN

   
   LinkedIn can be a powerful business tool if used correctly. Here are three reasons why you should set goals on Linkedin:
   
   First, Linkedin is the perfect platform for building relationships with potential customers and partners. The more people who see your profile and connect with you, the more opportunities and visibility you have to develop profitable business relationships.
   
   Second, LinkedIn can help you increase your visibility and branding. When you set goals and achieve them, your LinkedIn profile will be updated with the relevant information, helping to showcase your skills and achievements to potential employers or clients. 
   
   Finally, LinkedIn is a great way to stay up-to-date on industry news and trends. By setting goals and following relevant groups and pages, you can gain valuable insights into what is happening in your industry and how to stay ahead of the competition.
   
   So, whether you are looking to build relationships, increase visibility or keep up with industry news, Linkedin is an excellent platform for setting goals and achieving success.
   
   

2. HOW DO YOU SET GOALS ON LINKEDIN
   
   

   LinkedIn is a powerful social media tool for businesses of all sizes. By setting the right goals, you can increase your visibility and influence on LinkedIn and ultimately see better results for your business. Here are three tips to get you started:
   
   Tip #1: Define Your Business Objective
   Before you can set any goals, you first need to define your business objective. What are you hoping to achieve with LinkedIn? Whether you want to increase brand awareness, drive website traffic or generate leads, make sure this is clear in your mind. Once you know what you’re aiming for, you can start setting specific goals that would help you reach that target.
   
   Tip #2: Set Smart Goals
   It's important to set SMART Goals. SMART Goals are Specific, Measurable, Achievable, Relevant, and Time-bound. SMART goal setting will ensure that your goals are achievable and relevant to your business. For example, if your business objective is to increase brand awareness, your goal could be to increase LinkedIn followers by a certain percentage each month. Make sure your goals are realistic and achievable but also stretch.
   
   Tip #3: Match LinkedIn Goals With Business Objectives
   For long-term success, it's essential to match your LinkedIn goals with business objectives. For example, if your business objective is to increase website traffic, your LinkedIn goal could be to drive traffic through CTAs from content you write on LinkedIn each month. By aligning your goals in this way, you"ll be more likely to achieve success on both fronts.
   
   

HOW CAN SETTING LINKEDIN GOALS HELP WITH IMPROVING VISIBILITY AND IMPACT?

LinkedIn is the most popular social media site for professionals. By setting goals for LinkedIn, you will improve your visibility and impact on the platform. It will also enable you to measure your success and make better data-driven and informed decisions. Here are some simple ways you can improve your brand’s visibility and impact on LinkedIn:

• Increase your profile views by optimizing your profile and using keywords relevant to your industry.
• Connect with more people by engaging with their content and participating in discussions.
• Share your content regularly and make sure it is high quality and relevant to your target audience.
• Make the most of the different types of content you can post that perform best with your audiences, like polls, test only, and images.

HERE ARE 5 GOALS TO SET TO INCREASE YOUR VISIBILITY AND IMPACT ON LINKEDIN IN 2022

1. INTEGRATE LINKEDIN INTO YOUR SELLING STRATEGY
   
   LinkedIn is a powerful tool for business owners and sales professionals. However, many people do not use it to its full potential. By integrating your B2B business strategy into LinkedIn, you can achieve your goals and increase your visibility. Here are three tips to help you get started:
   
   Create a Compelling Profile: Your profile is your virtual business card. Make sure it is up-to-date, complete, and represents the best version of you. Linkedin makes this easy with their new profile template that allows you to fill in all your core data at once - then add photos or videos as needed later on.
   
   Business Pages: With more than one billion people using Linkedin, it is a great place to build your business brand. Creating a Linkedin Business Page allows you to reach out to this vast audience and share your story, products, and services.
   
   Engage with Others: The key to success on Linkedin is engagement. Post updates, join groups, start conversations and be active. The more engaged you are, the more visible you will become. Linkedin is a great place to develop new connections and increase your reach as others share their content with you.
   
   
2. OPTIMIZE YOUR LINKEDIN PROFILE
   
   LinkedIn profiles and company pages will only be as good as the people behind them. LinkedIn is a networking platform, so you should make sure to connect with your target market, people who inspire you, people you want to do business with, your referral partners, and of course, current clients. These people will help drive traffic back to your profile and increase the number of people that engage with your LinkedIn content.
   
   As a first step, you will need to decide your professional goals for Linkedin and how it fits into your overall business or marketing strategy. You can't create an effective Linkedin presence unless you have defined the following:
   
   - Whom do I serve?
   - What action do I want my audience to take?
   - What’s the business outcome of working with me?
   - What business problems do I solve?
   
   Once you have answered these questions, you can start creating a profile to help you achieve your goals.
   
   When people come to your LinkedIn profile, the first three things they see are:
   
   - Your headline
   - A profile photo that is recent and professional looking
   - Your branded banner that has a CTA
   
   In addition, you should make sure to use keywords throughout your profile that are relevant to your industry or niche. Targeted keywords help you rank higher in Linkedin's search results.
   
   You MUST have a Linkedin company page if you are a business owner. A company page allows you to create a profile for your business, showcase your products and services, connect with potential customers, and generate leads.
   
   If you need help with any of these, The Social Selling Agency can help!
   
   
3. HAVE A GAME PLAN TO USE EVERYDAY
   
   One of the best ways to achieve your goals on LinkedIn is to schedule time as a time block, with specifically what you plan to accomplish every day. When you can make LinkedIn a daily habit, you'll start seeing results sooner than you think.
   
   The best LinkedIn strategies are the attainable ones. If you want your efforts on Linkedin to have a real impact, it's important not to over-commit yourself by setting unrealistic goals or trying too many different things at once. Instead, focus on doing one or two activities consistently each week (e.g., posting one article each week and engaging with your prospects on every post they make).
   
   
4. CREATE A PERSONALIZED MESSAGE FOR CONNECTIONS AND SEND OUT CONNECTION MESSAGES ONCE EVERY WEEK
   
   Now that you have created a killer profile and are actively networking, it's time to start messaging your connections. But what should you say?
   
   First, make sure your message is personalized. Generic and spammy messages will likely be ignored (and they should be). So instead, start by mentioning something specific about the person you're contacting - their job, company, recent post, etc.
   
   Next, make your question clear. What is your goal of the conversation? A meeting? An introduction to someone else in their network? Some advice? Let them know what's in it for them if they respond.
   
   Finally, be polite and courteous a.k.a professional, remember this is a professional networking platform. Thank them for their time, and let them know you're looking forward to having a great working relationship with them.
   
5. CREATE A CONTENT PLAN FOR YOUR LINKEDIN
   
   Posting consistently (whatever that means to you) fosters a relationship with your connections and since LinkedIn is a platform for business professionals, make sure your content is relevant to that audience.
   
   Here are a few tips for creating Linkedin content that will help you achieve your business goals:

• Share articles and blog posts related to your industry or niche.
• Post images and videos that are interesting and engaging.
• Host webinars as a LinkedIn Event. LinkedIn is an excellent platform for hosting webinars, and LinkedIn lives.
• Post videos to your LinkedIn company page and update the status section with relevant information about your business, products, or services.
• Share LinkedIn polls that are related to your niche or industry. Or ask a question in a LinkedIn poll that will be interesting to other professionals. Linkedin polls help you increase your visibility and make the most of Linkedin.
• Host a Linkedin group related to your industry or niche, invite professionals in that area, and ask relevant questions.

Strategic content plans can move connections from an online connection to offline relationships.